PocketMedic is a digital platform that allows clinicians in primary, secondary or community care, to send film-based prescriptions to patients to help manage their chronic disease. These can be watched on mobile phones, tablets or PCs.
The goal is to change the clinical paradigm from: "What's the matter?" to "What matters to you?"
All Party Parliamentary Committee on Global Health Conference May 2014.
Here is the library of film content that we have permission to share. Most of our PocketMedic content is only available via the PocketMedic platform. If you can’t find something you are looking for, please contact us.
Introduction to PocketMedic for patients
Patients can be sent a link to a series of films by letter, email or text.
111 Service and PocketMedic
When people are worried about their health, information and reassurance can be helpful. The calm voice of an expert can make a real difference. This short film shows how the PocketMedic library could support the 111 service.
PocketMedic in Practice
Practice Nurse Sarah Stimson shares her experience of sharing PocketMedic in diabetes clinics with her patients.
Lymphoedema Taster Film
These films help to answer any newly diagnosed patients' immediate concerns.
Diabetes Taster Film
Graphic animation can really help paint a picture of our health!
Diabetes Insulin Trial
We are working with clinicians and scientists to find young people recently diagnosed with Type 1 Diabetes to take part in trials working to help find ways to eradicate Type 1 Diabetes.
Wellbeing Taster Film
Patients share their self-management techniques – ideal to prescribe to a patient waiting to see a counsellor.
Physiotherapy - tackling morning back pain
NHS physiotherapists worked with us to capture these basic exercises. They are lycra free with not a gym ball in sight!
Diabetes - Recognising DKA
We make films for a wide range of clients helping them drive behavioural change among their audiences and client groups. Could you recognise the symptoms of DKA? Hopefully you will be able to after watching this.
We are a multi-disciplinary team comprising talented strategic communication experts, clinicians, graphic designers, filmmakers, animators and researchers who are constantly looking for fresh approaches to make sure that, as a result of what you see, you will change what you do. We collaborate with expert NHS health care professionals and patients across the UK to create content. We develop ideas and evaluate them with academics at Swansea University School of Medicine. We are engaging with pharmaceutical companies. We are thinking globally. We are ambitious and innovative.
Philip Dancey is an entrepreneur and business mentor specialising in Technology, Engineering & Project Management. In particular Philip brings his IT and Project Management expertise to the development and deployment of the specialist IT Platform created to prescribe and deliver video content from clinician to patient. Philip has extensive experience as a business owner & manager working nationally for Blue Chip clients and brings these core skills to the team to control its growth and day-to-day management. Philip is also a Business Angel investor
DR CARL BROOKES
Dr Carl Brookes is a consultant cardiologist and physician at Basingstoke and North Hampshire Hospital. He is Divisional Medical Director for Medical Services at Hampshire Hospitals NHS FT. Dr Brookes is instrumental in aligning primary and secondary care services within the acute setting and speaks at the APPG on Emergency Services. He is also helping to shape the way we manage End of Life Care in this country at the highest level.
Kimberley Littlemore is a fellow of Swansea University Medical School and an award-winning former BBC filmmaker. At the BBC Kimberley oversaw the creation of documentary content on international development issues to raise funds for the developing world via the British charity Comic Relief. One of these fundraising films raised £5 million in 5 minutes – possibly the most successful fundraiser ever broadcast in the UK. As Creative Director Kimberley is responsible for producing high quality film content, working with award-winning crews and graphic animators. Her strong academic abilities (MA, Oxford University, Dip Journ) allow her to combine visual flair with an ability to master and communicate complex theoretical content. Her ambition is to deliver healthcare information globally to those living without reliable access to primary or secondary care in the developing world… she’s making good progress!
We are very proud to announce that we were winners of the Green Gown Award for Benefitting Society with the University of Wales Trinity St David’s Assistive Technologies Innovation Centre (ATiC)
Established in 2004, the Green Gown Awards recognise the exceptional sustainability initiatives being undertaken by universities and colleges. With sustainability moving up the agenda, the Awards have become established as the most prestigious recognition of best practice within the further and higher education sector. Winners automatically enter the international version of this competition in July 2023 as part of the United Nations high level political forum.
Seeing dementia through their eyes (Living with Dementia)
The University of Wales Trinity Saint David’s (UWTSD) Assistive Technologies Innovation Centre (ATiC) worked with eDigital Health Media Ltd, through the Accelerate Wales programme, to deliver support for people living with dementia in a different and innovative way.
Research undertaken by the ATiC team in a period of just over a year informed a series of 10 new films, entitled Living well with Dementia, which focus on delivering support, training, and education for dementia patients, their families, carers, and healthcare professionals.
The research used advanced user experience (UX) and human behavioural research tools, such as eye-tracking and facial expression recognition technology, in the creation and evaluation of the films.
The films, which are now free to view in Wales following funding from Cwm Taf Morgannwg University Health Board, are available on our PocketMedic platform.
The wider collaboration also involved Swansea University’s Centre for Innovative Ageing, and Teepa Snow’s Positive Approach to Care team.
What the Judges Thought
The judges were impressed with the innovative use of technology for social benefit and the film footage which was instructive for carers and others engaging with people with dementia.
What it Means to Win
‘We are delighted to be recognised for this prestigious award. It reaffirms the importance of collaborative partnerships between the University and enterprises in accelerating innovation and developing more sustainable models of practice. This project supports our key priorities to build strong digital learning foundations to develop employable, resilient, digitally literate graduates, whilst ensuring accessibility and equality for all.’
Professor Medwin Hughes, DL, Vice-Chancellor
“A wonderful tribute to my lovely father Clive Jenkins who died last week. His contribution to the understanding of dementia lives on.”
Kimberley Littlemore, Creative Director eHealth Digital Media
Top 3 Learnings
- First-hand recordings/behavioural observations of people living with dementia captures daily challenges in a compelling way.
- Analysis of behaviours encouraged broader discussions on how best to support those living with dementia.
- Evaluations of films by carers/clinicians provided rich feedback confirming how invaluable they were for training.
https://youtu.be/OudFxJB0bZA little film comp that ATiC put together
Our Creative Director Kimberley Littlemore has been selected as a lay member of the Advisory Committee on Clinical Excellence Awards (ACCEA) Wales Sub Committee. It means that she will be a volunteer scorer to assess CEA applications that recognise and reward consultant doctors and dentists who provide evidence of clinical excellence over and above their job plan. It promises to be a really interesting challenge and one that will help us learn about new research, teaching and delivery in Wales – exactly the kind of thing that we love to share through the PocketMedic library to the benefit of those who use our content to help them better self-manage chronic conditions.
We are thrilled to be collaborating with Professor Tony Rahman, Director of Gastroenterology at The Prince Charles Hospital Brisbane and Queensland Health Authority to present at the Australasian Digital Health Institute Summit. Prof Rahman will be presenting the following topic “Preparing for colonoscopies and endoscopies digitally - a collaboration to drive efficiency and effectiveness to help prevent bowel cancer”. We made a series of films in Brisbane that are hosted on the PocketMedic platform about colonoscopies and endoscopies. We follow Ada and John as they prepare themselves (and their bowels) for the procedure. We help people navigate the subject of consent as well as the diet that needs to be followed in the run up to a colonoscopy. The results have been interesting: reducing the number of outpatient appointments that patients need to attend, freeing up time for more complex patients as well as reducing the number of cancelled procedures as a result of poor prep. The ambition is to help prevent bowel cancer and we are proud to be part of this innovation project in Australia.
We collaborated with CDEP to create training materials for healthcare professionals about insulin safety and are delighted to announce that this endeavour was recognised at the Quality in Care Diabetes Awards 2019 with a win!!!
Dr Sam Rice donned a natty microphone for his key note speech about using digital media to help drive behavioural change and was recognised with an achievement award for his commitment and determination. (NB he has no financial interest in PocketMedic). Here’s the film that we made: www.medic.video/insulinsafety. It’s part of a series of training films www.medic.video/diabetesinhospitals.
If you’d like to help build the library of clinical training materials do drop us a line using contact form at the bottom of this page
Stop press! We are finalists once again in the Quality in Care Diabetes Awards for our work to share insulin safety information with clinicians in hospitals and the community. See our clinical training films here www.medic.video/diabetesinhospital We’ll find out more in November.
Liam Knox’s PhD about the effectiveness of PocketMedic respiratory films is awaiting publication – we’ll share the encouraging news as soon as we can.
Please use the Contact Form below for any further information that you require
eHealth Digital Media Ltd
137 Newton Road
Swansea SA3 4ST